Acceptable Use Policy

DRAFT — FOR LEGAL REVIEW. NOT YET IN EFFECT.
Prepared for LeadQor Canada Inc. [incorporation pending]. To be verified by counsel before publication.

Version: 1.0-draft · Last updated: [DATE]

This Acceptable Use Policy is part of the LeadQor Terms of Service. It applies to everyone who uses the platform — account owners, staff, and anyone acting on a tenant's behalf.

Why these rules exist: LeadQor is a shared platform. These rules protect you, your customers, and every other business on the platform. When one tenant sends spam or abuses the messaging tools, phone carriers and email providers punish everyone — messages get blocked, numbers get flagged, deliverability drops for all. So we take this policy seriously, and we enforce it.

If anything here is unclear, ask us before you do it: [abuse@leadqor.com].

1. Messaging Rules (SMS, Voice, and Email)

These are the most important rules in this policy. They apply to every text message, phone call, voicemail drop, and email you send through the platform — whether one-off or automated.

You may only message people who have agreed to hear from you. That means, for every recipient, you have either:

Express consent — they clearly agreed to receive messages from your business (for example, they checked a box on your form, texted you first, or told you in writing); or
A documented existing relationship — they are a current or recent customer, and your message relates to that relationship (for example, an appointment reminder or an invoice), where the law permits messaging on that basis.

You must keep records of consent. If a carrier, regulator, or LeadQor asks how a recipient opted in, you need to be able to show it.

1.2 No purchased, rented, or scraped lists — ever

Do not upload or message contact lists that you bought, rented, borrowed, harvested, or scraped from websites or directories. It does not matter what the list seller promised you about "opt-in." If the person didn't give consent to your business, don't message them. Uploading a purchased list is grounds for immediate suspension of messaging.

1.3 Honor opt-outs — immediately

SMS: When someone replies STOP (or similar), messaging to that number stops immediately. The platform enforces this automatically — do not try to work around it, re-add the contact, or message them from another number.
Marketing email: Every marketing email must include a working unsubscribe link, and unsubscribes must be honored promptly (and always within the legal deadline).
Voice: If someone asks not to be called, don't call them again.

1.4 Identify yourself

Every message must make clear who it is from — your business name in SMS campaigns, your accurate sender name and physical mailing address in marketing email, and accurate caller identification for calls. No misleading sender names, spoofed numbers, or deceptive subject lines.

1.5 Quiet hours

Automated and campaign messaging must respect quiet hours — as a rule of thumb, no automated texts or calls before 8:00 a.m. or after 9:00 p.m. in the recipient's local time zone, or any stricter window required by law in the recipient's location. Replies to a customer who just messaged you are fine at any time.

1.6 Carrier and registration compliance

SMS sent to U.S. numbers rides on registered A2P 10DLC campaigns. You must:

provide truthful information for carrier registration (brand, use case, sample messages);
send only the type of traffic your campaign was registered for; and
follow carrier content rules (no SHAFT content — sex, hate, alcohol, firearms, tobacco/cannabis — over standard campaigns, and no content prohibited by carriers).

1.7 We protect the pipes

To protect deliverability and our carrier and email-provider relationships, we may throttle, filter, pause, or suspend messaging — for a campaign, a feature, or an account — at any time, with or without notice, if we see spam complaints, high opt-out rates, carrier violations, unusual volume, or other risk signals. We'll tell you what happened and how to fix it whenever we reasonably can.

1.8 The law is on you

You are solely responsible for making sure the campaigns and messages you send comply with all applicable laws — including the TCPA and CAN-SPAM in the United States and CASL in Canada — and with any industry rules that apply to your business. LeadQor provides the tools; you are the sender. Fines for messaging violations can be severe and are yours to bear.

2. Content Rules

You may not use the platform (including websites built with the website builder) to create, store, send, or publish content that is:

Illegal — anything that violates the law, promotes illegal activity, or facilitates fraud.
Infringing — content that violates someone else's copyright, trademark, or other rights. We follow a notice-and-takedown process consistent with the DMCA, and we maintain a repeat-infringer policy: accounts that repeatedly infringe will be terminated. Report infringement to [abuse@leadqor.com].
Deceptive or harmful — scams, get-rich-quick schemes, fake reviews, misleading claims, or content designed to trick or exploit people.
Malicious — malware, phishing pages, credential-harvesting forms, or links to any of these.
Impersonation — pretending to be another person, business, or government body, or misrepresenting your affiliation with anyone.

Regulated industries: if your business is in a regulated space (health and wellness, financial services, legal services, cannabis, and the like), you are responsible for making sure your content and claims comply with the rules of your industry — for example, health or treatment claims. We don't review your content for regulatory compliance.

3. Platform Integrity

To keep the platform fast, safe, and fair for everyone:

No unauthorized access. Don't try to access other tenants' data, probe or scan the platform for vulnerabilities, bypass permission controls, or test our security without written permission.
No scraping or bulk extraction of the platform, other than exporting your own data through the tools we provide.
No resale. Don't resell, sublicense, or provide the platform to third parties except as expressly allowed by your white-label or partner terms.
Fair use of shared resources. The platform runs on shared infrastructure. Don't do things that degrade it for others — excessive API calls, abusive automation, or bulk operations designed to strain the system. We may rate-limit or throttle usage that affects platform stability.
No abusive compute. No cryptocurrency mining, proxying, or running unrelated workloads on platform infrastructure.

4. Enforcement

We aim to be proportionate. Our normal enforcement ladder is:

Warn — we contact you, explain the problem, and give you a chance to fix it.
Throttle — we slow or limit the affected feature (usually messaging) while the issue is addressed.
Suspend the feature — we turn off the specific capability being misused.
Suspend the account — access is paused until the issue is resolved.
Terminate — for serious or repeated violations, we end the account under the Terms of Service.

We can skip steps. Where the violation is severe, where we are legally required to act, or where a carrier, payment partner, or email provider demands it, we may suspend or terminate immediately and without notice. Examples: phishing, malware, purchased-list blasts, fraud, or a carrier-mandated shutdown.

Suspension or termination for AUP violations does not entitle you to a refund, and you remain responsible for your own legal obligations regarding messages you already sent.

Report abuse: if you receive spam from a business using our platform, or see any violation of this policy, email [abuse@leadqor.com]. We investigate every report.

We may update this policy as laws, carrier rules, and the platform evolve. Material changes will be announced per the Terms of Service.